Shahrukh Khan is going to endorse Radico's new liquor brand, Masterstroke Deluxe Whiskey. Everyone is aware of the man's smoking habits and with this new advertisement; he is sure going to need to grab his fans by their necks to consider him God still. He hasn't been doing very well with his talk show anyway. He has messed the whole setup, theme and personality that Amitabh Bachchan so conveniently brought to the scene. Trying to keep at heels with the Big B, Khan seems to be taking up anything and everything that comes his way.
So now, along with fountain pepsi, he will have a blast at house parties, what with all the free booze and colas. The price to pay for superstardom is making enough place in your house for the freebies. Well, some gets them and some don't. Shahrukh has an image to take care of now and so probably anything that looks appealing might be grabbed. In total, he is now endorsing products that range from biscuits to watches and from banks to liquor. It may come to a point where he does not have to buy anything, not in India atleast. I guess this is what people do when one side of their business flops to the worms. His acting is at a stand still so he is concentrating on ads. Ts survival for the fittest, they say. And lying, they are not.
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